Let's be honest. Lot's of business decisions are made entirely on hunches and guesses. You can do better.
You can understand your current situation better. You can know what your customers really think and what they really care about. You can find that "open space" in your market where you can succeed without the endless cycle of trial and error.
You’ve been on this journey for awhile now. You’ve overcome a million stumbles and barriers. Way to go!
Now you’re staring down a dozen paths and every day more ideas pop up promising growth. “Social media!” “Influencer networks!” “Voice of the customer!” “Design thinking!” “Experience events!” And the hardest part? All the voices make sense. All pave a pa...